Fubu

In honor of 30 years of FUBU, FUBU ARCHIVE curated by Black Fashion Fair is a celebration of the history and influential legacy of one of the most pioneering brands in global Black culture. Founded in the early 1990s, the New York label, which stands for For Us, By Us (FUBU) became synonymous with contemporary Black empowerment, style and creativity. Black Fashion Fair honors the renowned New York City label's pathbreaking design with a special collection featuring elements from its revolutionary archives

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