Ombre Iconic Logo Track Jacket

Embroidered FUBU patch
Designed in New York City
Curated by Black Fashion Fair
Imported

In 1992, four friends from Hollis, Queens came together with one vision — to defy the odds and create a line of sportswear made by the people who wore it — for us, by us. The brand they started launched the streetwear industry we know today. In 2020, FUBU returned to its roots, launching a new collection that combines the contemporary and the classic.

In honor of 30 years of FUBU, FUBU ARCHIVE curated by Black Fashion Fair is a celebration of the history and influential legacy of one of the most pioneering brands in global Black culture. Founded in the early 1990s, the New York label, which stands for For Us, By Us (FUBU) became synonymous with contemporary Black empowerment, style and creativity. Black Fashion Fair honors the renowned New York City label's pathbreaking design with a special collection featuring elements from its revolutionary archives